Detroit Auto Show 2011

Detroit Auto Show 2011
Let the good times, such as Ray Charles singing - and a bit anyway. After the difficult period of bloodletting in the U.S. auto industry since the Great Depression, sales of automobiles in the United States slowly on the way to. According to Ward's Automotive Group last year, the U.S. light vehicle sales were 11,554,576, 11.1 percent in 2009.
United States three major brands of cars were even better, with total sales of 5,197,389. Loses control and is used by Fiat-Chrysler to 16.5 percent from 19.5 percent owned by Ford and General Motors, which recently returned from bankruptcy, by 7.2 percent. The benefits are even more impressive. We expect year-end numbers, but in the bottom of the cup, the tea leaves are wonderful, with the third quarter profits of $ 1700000000, Ford (£ 1.08billion) to 68 percent in 2009, GM and presents reports profit $ 2,000,000,000 for the same period , its biggest quarterly profit in 11 years.
But within the windshield of ice in the freezing of Detroit, it is useful to recall that although in 2010 11.5million in revenue is, in 2009, are both annual totals due to lower sales, the number of light vehicles since 1982 - continued back and you'll see 1968 U.S. auto market was larger than last year and it was then that the average cost for a new car was $ 2,822 and fuel costs only 34 cents per gallon. So what happened here? How is the car manufacturers make so much money in a market of David Cole, president emeritus of Michigan Center for Automotive Research reported that "levels of depression in the area."
The answer lies in the reduction of "legacy" of U.S. automobile manufacturers that the health care and generous pensions promised to offer a growing army of auto workers into retirement. Legacy car plants through agreements with local workers and local authorities, as well as drawings of cars with the disadvantages of higher costs of production developed.
The crisis was GM, Chrysler sold initially in the private equity firm Cerberus has dropped and the Fiat Group, Ford and signing a mortgage of $ 18000000000 in assets, has concentrated the mind to think the unthinkable. The agreements were uprooted, packages of health care on its head and the plants were closed and sold.
Three years ago, U.S. automakers with a $ 2,000 per vehicle cost disadvantage suffered against the Japanese. On the downside is these days has a cost advantage of $ 2,000 to Cole. "The test of the State 2000000000 $ in the third quarter earnings of GM," he said. "Something has changed and the balance of the figure of the manufacturers. This means you can very quickly reach production levels modest benefits. There was a revival of the added value here, a lot of interest from suppliers in the automotive industry and Wall Street."
Unions, suppliers, brands, retailers and government was again removed and the objectives of the 21 Century. economies of scale to roam the halls, workshops, warehouses and factories abroad modern American automotive industry. Order in bulk and do the same, bought on the same machines on the same plants from the same people, the Piscataway in Ulan Bator.
Have not we heard all this before? reduce even after several years of downsizing at the expense of the first half of this century, David Thursfield was surprised Ford produce, his company continues to find more than 140 car radio.
"It does not happen more," said Cole. "The hatches were sealed for managers, something different that no difference would do for the customer makes."
And cars have improved, and a bit anyway. American cars in an era of the early strips 21 of the specifications price competition. These deals have established nuclear winter models U.S. law a bad name, but these days the Ford Fusion and Cobalt from GM designs up to the minute with the specification that people seem to enjoy the United States. These days, an American car is not the problem it once was. Ford plans to use the same model European Focus in North America for sale with exactly the same sophisticated independent rear suspension, as it is in the most demanding markets in Europe.
What the Japanese do? Last year, the U.S. has sold cars even in the Japanese (Toyota Camry, followed by Honda Accord, Toyota Corolla and Honda Civic), but has an endless succession of Toyota, recalled the attention paid to the perception of Japanese quality and unsurpassed reliability class . American manufacturers in the car, European and Korean Won against the decline in Japanese sales - 1763595 Toyota sales in 2010 were 0.4 percent down and Honda rose by only 6.9 percent, while Nissan Mazda and Subaru have resisted the trend and posted a double-digit growth rates last year.
Is the resurgence of the last American car to win? The fundamentals look good, but there are vendors who are hurt resolve, in the long run, when the boom is over and will inevitably lead to higher costs of sales - only then will the auto industry the car with a man and his dog 70 hours a week working in the offices behind him. And while Cole recognizes industry bad old habits takes time to find an electrical outlet, there are signs of the return of the surplus business there and generosity.
There is also the specter of rising commodity prices as a provider of hedge funds, investment banks, speculators and speculative capital flows into the copper, oil and aluminum to protect against the actions of the low yield and bond markets. Inevitably will increase the cost and used the introduction of strict limits on Chinese exports of rare earths in the advanced electric motors and hybrid-electric cars.
So the celebrations muted at present, perhaps because the U.S. is the feeling of pain. Property markets melt and the unemployment rate in the United States to 10.8 percent, significantly higher in some hot spots in Michigan. While the automotive industry is not the last bastion of tact and diplomacy, it is for an industry that was recently saved by taxpayers inappropriately to sing his own intelligence.
In particular, the "legacy" of the automotive industry developed in supplying not disappeared. Pensioners have not received a young, healthy patients or medical expenses and medicines with less. No, these people are simply thrown into the state and I thank you for the problems of the automotive industry has become America's problems - and do not cities like Detroit can pay for them.
It would be mean to blow indeed to car manufacturers in the U.S. their trumpets at the moment but, strangely, is exactly what apparently happened in Detroit this week.