In a press conference on Wednesday CEO Kenneth Tan SISTIC, said the channel's new collection is designed to provide a seamless experience to provide paperless and cashless ticketing for customers.
Currently, this option is available only to users that their tickets online or by SISTIC Hotline purchase and carries an additional fee of S $ 0.70, including the cost of SMS transaction.
When you purchase, customers receive a text message - seven days before the planned event - to the mobile download ticket contains a barcode 2D array. This image is from a janitor validation in the room before entering the benefit of the customer to scan.
According to Tan, SISTIC chose the industry standard 2D matrix bar code instead of MMS (Multimedia Messaging) or OCR (Optical Character Recognition) was adopted because of its cost-effectiveness. Finally, this option is lower cost of technology implementation and maintenance services are concerned, because the bar code scanner can come from different suppliers, "he said. There is no property associated with 2D barcodes," he added.
He also noted that the bar code is also more difficult to imitate and copy so that better security and authentication.
Features M-ticket for each transaction, so that the 2D bar code that represents the total number of cards purchased in a transaction, ZDNet Asia Tan said in the implementation. This means that you send an SMS, bought regardless of the number of tickets, reducing the cost of "customers.
M-Ticket also allows for partial input so that individuals within a group of friends on the site at different times of access, he said, noting that to the 2-D bar code tickets will be transferred to others that will be analyzed when they arrive later in the place. To facilitate this, the time of the first analysis of mobile bar code, characterized the court record the total number of tickets for the operation and check the number of bar code scanning disadvantages after the arrival of the tickets.
Admission to slowSMS M-ticket contains a link to download the user of the Internet access to cell phone ticket, so that customers have requested access a Web-enabled mobile phone to the service.
When asked whether that limit the scope, Tan said: "Five years ago if you asked me, the answer would be yes, but today, the penetration rate data plans are higher all carriers and mobile phone contracts are binding the data plans.. Each will have a data plan in the next two years. "
He admitted, however, that despite the consumer smartphone has increasinglymobile ball and savvy, the initial adoption of mobile ticketing will be slow because the customers feel safer holding a paper ticket. He added that this "way of thinking not be overcome overnight."
However, Tan said the survey results indicated SISTIC a group of settlers who see it as a ticket only as a means of entry.
He said the main driver behind the launch of M-Ticket offer the convenience of ticket buyers, not just a way for the notes of the company to reduce printing costs.
He added, are "As customers become more sophisticated, [their] applications by providing the service, although not directly reduce the costs and the deteriorating SISTIC profile image as a provider of services [], which is based on the progressive y. Client. "
Tan said the adoption of mobile ticketing will grow in the future, noting that "the mobile world that all service providers should monitor closely."
In September, a mobile application of SISTIC cabinets, added that users can buy the tickets on their smart phones. To access the service, users can download the application from the website cabinets while Apple iPhone users can do the same thing on the App Store.
According to Tan, M-ticket part of the strategy SISTIC Mobile and the company "significant" resources pumped for other mobile services to research for your company. Showed a specific mobile application SISTIC is expected next year.
Mobile Ticketing services are not new in Singapore. Operator Golden Village Cinema proposes such a mobile information IHR film offers ticketing, trailers, and ticket reservation. The application is available from Apple, Nokia, Windows and BlackBerry devices.
Golden Village last month also launched mobile service GV movie tickets directly to your mobile phone from a customer who then checks the code of the fund into the mobile ticket to the theater.
Currently, this option is available only to users that their tickets online or by SISTIC Hotline purchase and carries an additional fee of S $ 0.70, including the cost of SMS transaction.
When you purchase, customers receive a text message - seven days before the planned event - to the mobile download ticket contains a barcode 2D array. This image is from a janitor validation in the room before entering the benefit of the customer to scan.
According to Tan, SISTIC chose the industry standard 2D matrix bar code instead of MMS (Multimedia Messaging) or OCR (Optical Character Recognition) was adopted because of its cost-effectiveness. Finally, this option is lower cost of technology implementation and maintenance services are concerned, because the bar code scanner can come from different suppliers, "he said. There is no property associated with 2D barcodes," he added.
He also noted that the bar code is also more difficult to imitate and copy so that better security and authentication.
Features M-ticket for each transaction, so that the 2D bar code that represents the total number of cards purchased in a transaction, ZDNet Asia Tan said in the implementation. This means that you send an SMS, bought regardless of the number of tickets, reducing the cost of "customers.
M-Ticket also allows for partial input so that individuals within a group of friends on the site at different times of access, he said, noting that to the 2-D bar code tickets will be transferred to others that will be analyzed when they arrive later in the place. To facilitate this, the time of the first analysis of mobile bar code, characterized the court record the total number of tickets for the operation and check the number of bar code scanning disadvantages after the arrival of the tickets.
Admission to slowSMS M-ticket contains a link to download the user of the Internet access to cell phone ticket, so that customers have requested access a Web-enabled mobile phone to the service.
When asked whether that limit the scope, Tan said: "Five years ago if you asked me, the answer would be yes, but today, the penetration rate data plans are higher all carriers and mobile phone contracts are binding the data plans.. Each will have a data plan in the next two years. "
He admitted, however, that despite the consumer smartphone has increasinglymobile ball and savvy, the initial adoption of mobile ticketing will be slow because the customers feel safer holding a paper ticket. He added that this "way of thinking not be overcome overnight."
However, Tan said the survey results indicated SISTIC a group of settlers who see it as a ticket only as a means of entry.
He said the main driver behind the launch of M-Ticket offer the convenience of ticket buyers, not just a way for the notes of the company to reduce printing costs.
He added, are "As customers become more sophisticated, [their] applications by providing the service, although not directly reduce the costs and the deteriorating SISTIC profile image as a provider of services [], which is based on the progressive y. Client. "
Tan said the adoption of mobile ticketing will grow in the future, noting that "the mobile world that all service providers should monitor closely."
In September, a mobile application of SISTIC cabinets, added that users can buy the tickets on their smart phones. To access the service, users can download the application from the website cabinets while Apple iPhone users can do the same thing on the App Store.
According to Tan, M-ticket part of the strategy SISTIC Mobile and the company "significant" resources pumped for other mobile services to research for your company. Showed a specific mobile application SISTIC is expected next year.
Mobile Ticketing services are not new in Singapore. Operator Golden Village Cinema proposes such a mobile information IHR film offers ticketing, trailers, and ticket reservation. The application is available from Apple, Nokia, Windows and BlackBerry devices.
Golden Village last month also launched mobile service GV movie tickets directly to your mobile phone from a customer who then checks the code of the fund into the mobile ticket to the theater.
