IKEA, the world's most popular store, home furnishings, announced the appointment of Lowe & Partners Malaysia as a regional advertising agency. This was followed by the sensational, the task of building the business from Lowe in Malaysia carried out during the last 6 years in Malaysia leader IKEA furniture operations.The Swedish origin Lowe asked Malaysia to develop strategies, public and campaign work for IKEA in Malaysia, Singapore and Thailand , strengthening the presence of Lowe's in your company.
Malaysia Lowe began to IKEA in Malaysia in 2005, followed by his involvement in the company of Singapore in October 2009.
The appointment now Thailand has the mix, and consolidates the work of a common border. Lowe Malaysia regional labor market start after the opening of the campaign tent appear. The Thai script is particularly important given the imminent arrival of IKEA in the market in Thailand in November 2011. Thailand IKEA team will be the development of this campaign on the ground.
Yap Poh Choo, regional marketing communications for IKEA, said: .. "We have no reservations about extending our partnership with Lowe, a regional responsibilities include Lowe has always where it most counts over time, the depth of our relationship has a high degree of confidence that is necessarily achieved foster genuine strategic thinking, ideas of great value and innovation -. All we need to strengthen the results of the value of the brand, while ensuring that the issue of
Khairudin Rahim, CEO, added by Lowe & Partners Malaysia:. "We are honored and delighted to receive this message for the job as Malaysia was gaining Lowe his thesis with the regional team of IKEA, it is simply the best testimony of a satisfied customer could never do. IKEA is very clear about what is safe and to promote his writings inspire us to a strong and effective work to create.
"We were able to make and sometimes above expectations because of its people and approach and we look forward to continuing this successful cooperation for many years."
He added that the association of IKEA Lowe has performed in all stores, consistently over the target of double-digit sales growth and store visitors.
IKEA entered the market in Singapore in 1978 opened its second store in 2006. Malaysia IKEA opened its doors in 1996. first IKEA store in Thailand to open third November 2011 Bangna, about 6 km from Suvarnabhumi Airport in Bangkok.
Malaysia Lowe began to IKEA in Malaysia in 2005, followed by his involvement in the company of Singapore in October 2009.
The appointment now Thailand has the mix, and consolidates the work of a common border. Lowe Malaysia regional labor market start after the opening of the campaign tent appear. The Thai script is particularly important given the imminent arrival of IKEA in the market in Thailand in November 2011. Thailand IKEA team will be the development of this campaign on the ground.
Yap Poh Choo, regional marketing communications for IKEA, said: .. "We have no reservations about extending our partnership with Lowe, a regional responsibilities include Lowe has always where it most counts over time, the depth of our relationship has a high degree of confidence that is necessarily achieved foster genuine strategic thinking, ideas of great value and innovation -. All we need to strengthen the results of the value of the brand, while ensuring that the issue of
Khairudin Rahim, CEO, added by Lowe & Partners Malaysia:. "We are honored and delighted to receive this message for the job as Malaysia was gaining Lowe his thesis with the regional team of IKEA, it is simply the best testimony of a satisfied customer could never do. IKEA is very clear about what is safe and to promote his writings inspire us to a strong and effective work to create.
"We were able to make and sometimes above expectations because of its people and approach and we look forward to continuing this successful cooperation for many years."
He added that the association of IKEA Lowe has performed in all stores, consistently over the target of double-digit sales growth and store visitors.
IKEA entered the market in Singapore in 1978 opened its second store in 2006. Malaysia IKEA opened its doors in 1996. first IKEA store in Thailand to open third November 2011 Bangna, about 6 km from Suvarnabhumi Airport in Bangkok.
