Media Cravings Are Similar To Drug Addiction

Technology is getting powerful with each passing day. It is definitely becoming an integral part of our lives. But the most affected ones are the youth and the even younger generations because they have not seen a life without technology.

An interesting study regarding the same was published by the university's International Centre for Media & the Public Agenda (ICMPA) and the Salzburg Academy on Media & Global Change. This study has revealed some alarming results.

According to this study titled 'The World Unplugged' most students cannot spend a single day without media. 1000 university students were interviewed at 12 campuses from 10 countries that included UK, China and America. The students were not allowed to use laptops, cell phones, internet, social networking sites like Facebook and Twitter and were not even allowed to watch Television. They were allowed to read books and use their landline telephones.

They can never complete 24 hours straight without access to media and technology. 4 out of 5 students felt mental and physical distress, panic, confusion and isolation when they were forced to unplug from technology for one day. College students across the globe admitted that they were addicted to modern technology such as mobile phones, laptops, social networking sites (Facebook/Twitter) and even television.

Students expressed that they had cravings to use media. They had anxiety attacks and suffered from depression during the time they could not use media. One American student openly said that his craving was the same as the itching feeling of a cocaine addict.

Another revelation was that some students ended up having deeper conversations with others when they were unplugged. Only 21% of the students could feel the benefits of being unplugged.

I think the digital media has taken over...It is ruling our lives and will rule us Big Time! Obviously, the younger generations will be absolute media druggies because they have no sense of a life where there is no media but technology has made older tech savvy people quite an addict too. There is definitely no escape. The reason for the addiction could be many - isolation, comfort, solitude. There must be something that is taking away the real life out of our lives and is leading us to a virtual life.

MacBook Pro a notebook full of innovations

MacBook Pro a notebook full of innovations

All-new quad-core processors. Thunderbolt technology. The FaceTime HD camera. MacBook Pro has more than its share of innovations.

Up to 2x faster processors and 3x faster graphics.

 

Next-generation quad-core and dual-core Intel processors.

The 13-inch MacBook Pro now features a 2.3GHz Intel Core i5 processor or the fastest dual-core processor available — the 2.7GHz Intel Core i7. With Turbo Boost speeds up to 3.4GHz, these processors allow the 13-inch MacBook Pro to perform up to twice as fast as the previous generation.¹

But we couldn’t leave fast enough alone. The new 15- and 17-inch models bring quad-core power to almost everything you do. The available 2.3GHz quad-core Intel Core i7 processor — with Turbo Boost speeds up to 3.4GHz and up to 8MB of shared L3 cache — enables these MacBook Pro models to run applications up to twice as fast as their top-of-the-line predecessors.²

The graphics performance you need, when you need it.

The integrated Intel HD Graphics 3000 processor — now included across the MacBook Pro lineup — handles the things you do every day. It encodes video quickly, making HD video calls with FaceTime possible. And it decodes efficiently, so you get long playback time for DVDs and iTunes movies.

For graphics-intensive applications, the 15- and 17-inch MacBook Pro models automatically switch to new high-performance AMD Radeon graphics processors. With up to 3x the performance of the previous models,³ they let you see more frames per second in 3D games, or work on HD video projects with more speed and responsiveness than before.

Introducing Thunderbolt.
The fastest, most versatile I/O ever in a notebook.

Imagine accessing multiple streams of uncompressed HD video — from your notebook — at speeds that let you edit an HD feature film in real time. That’s how Thunderbolt technology will connect the next generation of high-performance peripherals to the next generation of computers — starting with MacBook Pro. Ultrafast and ultraflexible, the Thunderbolt pipeline is more than 12 times faster than FireWire 800 and up to 20 times faster than USB 2.0, and it offers unprecedented expansion capabilities. It changes what you can do on a notebook.
The Thunderbolt port will give you plug-and-play performance with a whole new world of Thunderbolt peripherals, as well as with the Apple LED Cinema Display and other Mini DisplayPort peripherals. You can daisy-chain as many as six devices, including your display. And with support for video and eight-channel audio, it’s easy to connect HDMI-compatible devices — like your TV and home stereo — using the HDMI adapter you already have. Current VGA, DVI, and DisplayPort adapters are also supported.

The new FaceTime HD camera. The difference is clear.

Get more of your friends in the picture with crisp, widescreen HD video. The new FaceTime HD camera gives you three times the resolution of the previous camera — perfect for the brilliant LED-backlit display — along with improved low-light performance. You and your friends can make 720p HD calls from one new MacBook Pro to another. You can also make video calls to other Intel-based Mac computers,⁴ iPhone 4, or the new iPod touch.

The new SDXC card slot on the 13- and 15-inch MacBook Pro models supports up to 64GB cards and makes it a snap to transfer all those photos to and from your MacBook Pro, so you can edit and share them on the spot. And the ExpressCard/34 slot on the 17-inch MacBook Pro is perfect for an eSATA adapter — or even a 3G wireless card for times when no Wi-Fi network is available.

With the new Thunderbolt port, you can daisy-chain as many as six devices, including your display, to create a full-fledged workstation. Two USB 2.0 ports (three on the 17-inch MacBook Pro) and a FireWire 800 port let you connect your iPad, iPod, iPhone, digital cameras, and external hard drives.

Multi-Touch trackpad.
Be more hands-on.

The Multi-Touch trackpad is the most natural way to interact with what’s on your screen, and the smooth glass surface gives you plenty of room for gestures. Pinch to zoom in and out, swipe to flip through photos, rotate to adjust an image, and much more. The buttonless design lets you click anywhere. And if you’re coming from a right-click world, you can right-click with two fingers or configure a right-click area on the trackpad. The more you use the Multi-Touch trackpad, the more you’ll wonder how you ever did without it.

A long-lasting battery. Charge less. Do more.

up to 7 hrs wireless web

The new MacBook Pro delivers amazing battery life. And that’s with more powerful processors and faster graphics. An energy-efficient processor architecture with an integrated video encoder, along with automatic graphics switching in the 15- and 17-inch models, all help improve battery life. So you can expect to surf the web wirelessly for up to 7 hours on a single charge.⁵ Or take your entire creative studio on the road for live performances or a location shoot. Advanced chemistry and Adaptive Charging give you up to 1000 full charge and discharge cycles — nearly three times the lifespan of typical notebook batteries.⁶ And because the MacBook Pro battery lasts up to five years, MacBook Pro uses just one battery in the same time a typical notebook uses three. That’s better for you and for the environment.
Apple is using a new, more rigorous battery test that measures the results you can expect in the real world — like surfing your favorite sites in a coffee shop or catching up on the latest web videos. Even using this new test, MacBook Pro delivers amazing battery life. For your real life.

It’s very well connected.

When you’re out and about, the latest 802.11n wireless technology in MacBook Pro makes it easy to get connected just about anywhere.⁷ MacBook Pro automatically finds available networks and allows you to join them with a click. Bluetooth wireless technology is also built in, so you can use your favorite wireless accessories right out of the box.

Ports with possibility.

Burn DVDs superfast.

After using iMovie and iDVD to edit and apply the finishing touches to your home movie, use the 8x SuperDrive on MacBook Pro to burn it to DVD in no time. Since the SuperDrive writes to double-layer discs (DVDs with nearly 9GB of space), it’s great for backing up data, too.
Source : Apple